A comprehensive Strategic Plan
For California’s Creative Sector
Defined by six key strategies, this milestone document marks California’s first sector-specific plan to bolster and grow $288 billion creative sectors and support its over 820,000 creative workers.
Goal #1
Workforce Development:
Prepare and support the workforce for creative sectors.
Goal #1
Workforce Development:
Prepare and support the workforce for creative sectors.
Goal #2
Business Stability:
Stabilize and grow creative economy businesses.
Goal #2
Business Stability:
Stabilize and grow creative economy businesses.
Goal #3
Economic Recovery & Cultural Tourism:
Retain and promote California’s cultural identity to revitalize downtowns and support small businesses.
Goal #3
Economic Recovery & Cultural Tourism:
Retain and promote California’s cultural identity to revitalize downtowns and support small businesses.
Goal #4
State & Local Integration:
Align creative workforce opportunities across sectors such as climate, health, and disaster response — where arts and culture remain underutilized.
Goal #4
State & Local Integration:
Align creative workforce opportunities across sectors such as climate, health, and disaster response — where arts and culture remain underutilized.
Goal #5
Data & Impact Measurement:
Establish consistent metrics to track the creative economy’s return on investment and inform future funding.
Goal #5
Data & Impact Measurement:
Establish consistent metrics to track the creative economy’s return on investment and inform future funding.
Goal #6
Capacity Building:
Develop regional infrastructure and inter-agency coordination to support long-term implementation of the plan.
Goal #6
Capacity Building:
Develop regional infrastructure and inter-agency coordination to support long-term implementation of the plan.
Review the Full Plan
The Work Continues
Initiated by the California State Legislature’s passage of AB127 in the 2023-2024 session, this multi-year initiative continues to gain steam throughout a three-phased approach:
- Phase 1 – Creative Economy Workgroup, Strategic Plan Framework (2024-2025)
- Phase 2 – Community Engagement, Implementation Planning (2025-2026)
- Phase 3 – Implementation, Evaluation (2026-)
Up Next:
A 2025-2026 Statewide Engagement Tour will drive implementation through deep community engagement, compelling storytelling, and a series of public events.
This initiative will directly inform the development of a plan addendum, which will be submitted to the Governor’s Office and State Legislature in early 2026.